10 Best Tools for Review Management in 2025

In 2025, online reviews are more influential than ever, shaping customer decisions and brand reputation. A negative review can deter potential customers, while consistent positive feedback can boost visibility, trust, and conversions.

To stay competitive, businesses are using advanced review management tools that streamline the entire process. 

Let’s explore the best tools for review management that help businesses monitor feedback, respond efficiently, boost customer trust, and grow their online reputation in 2025.

What Is Review Management?

Review management refers to the process of monitoring, collecting, analyzing, and responding to customer reviews across various online platforms, especially Google, Facebook, Yelp, and industry-specific directories. 

It’s a pivotal part of your online reputation strategy and plays a significant role in shaping how your business is perceived by both search engines and potential customers.

From a local SEO perspective, review signals—such as review count, review velocity, and star rating—are direct ranking factors in Google’s local search algorithm. Businesses with a strong review profile are more likely to appear in the coveted Google Map Pack, which drives high-intent, local traffic.

SEO impacts of review management include:

• Improved local search rankings (via Google Business Profile)
• Higher click-through rates (CTR) from search results
• Enhanced trust signals to both search engines and customers
• Stronger keyword relevance when reviews include service/location mentions

Why Online Reviews Matter More Than Ever

In today’s digital-first economy, online reviews have become the new word-of-mouth—but with a much broader reach and permanent visibility.

Here’s why managing them is no longer optional:

• 92% of consumers now read online reviews before choosing a local business
• 84% trust online reviews as much as personal recommendations
• A single negative review—if left unaddressed—can deter dozens of potential customers

Beyond consumer behavior, Google treats reviews as credibility and quality signals. Businesses that regularly generate high-quality, authentic reviews:

• Outrank their competitors in local search
• Build stronger brand equity and loyalty
• Convert more searchers into paying customers

List of the Best Tools for Review Management in 2025

1: AskNicely

AskNicely is a customer experience (CX) and feedback management platform that helps businesses analyze, gather, and act on customer feedback in real time.

Founded in 2014, AskNicely is trusted by over 1,000 businesses and empowers teams to act on insights and improve service quality.

The platform is best known for using the Net Promoter Score (NPS) framework, though it also supports other survey methodologies.

Key Features of AskNicely:

• Automated Feedback Collection: Sends surveys via email, SMS, or web after key customer interactions.
• Real-Time Analytics: Provides dashboards and reports with insights into customer sentiment, trends, and staff performance.
• Seamless Integration: Connects with CRMs and tools like Salesforce, HubSpot, Slack, and Zendesk to automate feedback loops.
• Employee Coaching Tools: Links customer feedback directly to team performance and recognition.
• Custom Workflows: Automate alerts, escalations, and follow-ups based on customer responses.

2: BirdEye

Birdeye is a leading AI-powered reputation and customer experience platform, designed especially for local and multi-location businesses.

Founded in 2012, Birdeye is one of the best tools for review management, offering automated review generation, centralized response tools, and real-time insights to help businesses build trust among customers.

Key Features of Birdeye:

• Reputation and Review Management: Automates review collection, sending requests via SMS or email to 200+ review sites. Central dashboard to monitor and respond to all reviews
• Listings and Local SEO: Manages business listings across directories to enhance search visibility and maintain data accuracy.
• Messaging and Engagement: A suitable inbox combining chat, SMS, email, and social messages. Assigns conversations internally and tracks response metrics.
• Social Media Publishing and Management: Build, schedule, and publish location-specific posts on Facebook, Instagram, and more. Help to monitor brand mentions and engagement metrics. 

3: Reviewflowz

Reviewflowz is an AI-powered review management tool designed to help growing businesses to monitor, respond to, and showcase customer reviews across the web in real time.

• AI Review Generation: Automatically generate brand-consistent review responses using AI, saving time and ensuring quality replies.
• Review Automation: Streamline the review collection process with automated requests triggered by NPS, CSAT, or user actions.
• AI Review Auto Replies: Respond to reviews instantly with smart, pre-written AI responses tailored to tone, language, and sentiment.
• Review Monitoring: Track real-time reviews from platforms like Google, Play Store, Trustpilot, and receive alerts via Slack, MS Teams, or email.
• Review API: Access, manage, and export data programmatically with a robust API for seamless integration.
• Review Widgets: Display dynamic, multilingual customer reviews on your website with customisable widgets that boost trust and conversions.

4: GatherUp

GatherUp is an online reputation and review management platform built for local businesses, multi-location enterprises, and agencies, helping them effortlessly request, monitor, and respond to customer feedback.

Established in 2013 by local search marketers Mike Blumenthal, Don Campbell, and Thomas Hasch, GatherUp helps businesses strengthen their online reputation and customer relationships by turning feedback into valuable insights.

Key Features of GatherUp:

• Email and SMS Review Requests: Automate feedback collection by sending review invitations and email reminders, with customizable branding to increase engagement.
• Review Monitoring: Track and manage reviews from over 100 platforms, including Google, Facebook, Yelp, and more, within a centralised dashboard.
• Web‑To‑Text Webchat Widget: Turn website visitors into leads by enabling real-time engagement through a chat-to-text widget that converts web chats into SMS conversations.
• AI‑Generated Insights and Performance Reporting: Utilize AI to analyze reviews, identify recurring themes, and generate actionable performance reports across multiple locations.
• AI‑Driven Review Responses: Respond to reviews faster using AI-powered SmartReply, which creates sentiment-based, editable responses tailored to each customer’s feedback.

5: Brand24

Brand24 is an AI-powered media monitoring tool with advanced review management capabilities to help businesses stay on top of their online reputation.

It enables businesses to track, analyze, and respond to online reviews across multiple platforms, including Yelp, Booking, TripAdvisor, and App Store.

With Brand24’s AI-driven review management software, you don’t need to spend hours reading every individual review.

Key Features of Brand24:

• Track 50+ Review Sites: Monitor reviews from major platforms all in one place.
• Unified Review Dashboard: View and manage all reviews from a single, easy-to-navigate interface.
• Smart Filtering: Automatically prioritize reviews based on sentiment, source, or keywords.
• Customizable Dashboards and Reports: Tailor your analytics to track what matters most to your business.

6: Klaviyo

Established in 2012, Klaviyo is a Boston-based marketing automation company specializing in email and SMS marketing for e-commerce and consumer brands.

While primarily known for its powerful marketing tools, Klaviyo also functions as one of the emerging tools for review management, offering features that help businesses collect customer reviews, integrate them into marketing campaigns, and boost brand trust. 

It manages over 7 billion customer profiles, enabling businesses to deliver personalized experiences, track customer sentiment at scale, and make data-driven decisions to enhance loyalty and growth.

Key Features of Klaviyo:

• Customer Review Strategy: Collect, display, and respond to customer reviews to build trust, improve conversion rates, and strengthen brand loyalty.
• Email and SMS Marketing: Create personalized campaigns using Klaviyo’s intuitive editor and automation tools, reaching customers through high-impact email and SMS flows.
• Generative AI for Content: Use AI to instantly generate subject lines, email copy, SMS messages, and product review replies tailored to your brand tone.
• Deep Integrations and Omnichannel Support: Seamlessly integrates with platforms like Shopify, BigCommerce, WooCommerce, Stripe, Meta, Canva, and over 300 tools to support push notifications and WhatsApp (beta).
• Predictive Analytics and Reporting: Leverage machine learning to predict customer lifetime value (CLV), churn risk, and purchase behaviour, while accessing rich dashboards, A/B testing, and industry benchmarks.

7: Jotform

Jotform is a San Francisco–based online form builder used by over 30 million users worldwide, including nonprofits, educational institutions, small businesses, and large enterprises.

Designed to streamline data collection, Jotform empowers organizations to gather, manage, and analyze information easily.

Key Features of Jotform:

• Survey and Customer Feedback Management: Collect and analyze feedback efficiently through advanced survey tools with reporting and analytics features.
• Contract Review Automation: Automate your contract approval process with customizable forms, PDF templates, workflows, and signature collection.
• Jotform Sign: Streamline e-signature workflows with features like automated signature requests, reminders, expiration dates, and signing order control.
• Approval Workflows: Turn forms into actionable steps in a workflow, set conditions, automate emails, create multi-step approvals, and assign tasks.
• Table Databases: Organize and manage submissions and contract files using Jotform Tables, which are searchable, collaborative databases.

8: ReviewTrackers

ReviewTrackers is a cloud-based reputation and review management platform trusted by thousands of businesses, from small offices to large enterprises. Through a unified dashboard, it helps companies collect, monitor, analyse, and respond to customer reviews across over 100 websites.

Key Features of ReviewTrackers:

• API: Seamlessly integrate review data into your existing systems using ReviewTrackers’ robust API for custom workflows, reporting, and automation.
• Benchmarking: Compare your brand’s review performance with competitors using rating trends and review volume insights.
• Campaign Management: Created and managed email and SMS campaigns to request customer reviews and boost review volume for improved local SEO.
• Review Notification: Receive real-time alerts for new reviews to ensure timely monitoring, response, and issue resolution.
• Response Management: Reply directly to reviews, manually or using AI-generated responses, ensuring quick, consistent, and professional engagement.
• Social Sharing: Promote customer feedback on social media to enhance your online presence and gain new customers with authentic social proof.
• Review Widgets: Display selected customer reviews on your website using customisable widgets to build social proof and improve conversion rates.

9: Grade.us

Grade.us is a review management platform built for agencies, marketers, and businesses with multiple clients or locations. It offers automated review collection, monitoring, and promotion, along with full branding customisation, making it easy to save time and offer review management as a value-added service.

Key Features of Grade.us:

• Integrations: Connect seamlessly with CRMs, email platforms, and analytics tools through native integrations and robust API access.
• Review Management: Track and respond to reviews across 100+ platforms from a centralized dashboard, helping you maintain consistent customer engagement and reputation.
• Review Generation: Automate review requests via email and SMS campaigns using customizable “review funnels” that guide customers to top review sites like Facebook, Google, and Yelp.
• Review Monitoring: Receive real-time notifications for new reviews, allowing businesses to act quickly on customer feedback, positive or negative.
• Review Marketing: Promote positive reviews with embeddable widgets, live streams, and automatic social sharing on platforms like Facebook and Twitter to boost credibility and visibility.
• Reporting and Analysis: Track review trends, average ratings, and campaign performance with detailed analytics and scheduled reports to measure success across clients or locations.

10: Podium

Established in 2014 by Dennis Steele and Eric Rea, Podium is a private technology company headquartered in Lehi, Utah. It develops cloud-based software that helps businesses manage messaging, customer feedback, online reviews, product sales, and payment requests.

Over 100,000 businesses trust Podium to enhance their customer interactions and online reputation, making it one of the best tools for review management.

Key Features of Podium:

• Review Collection: Easily request and gather customer reviews via text or Email.
• Review Monitoring: Track customer reviews across multiple platforms in one place.
• Review Response: Respond to reviews quickly to boost engagement and trust.
• Share Reviews on Social Media: Promote positive feedback on social channels to increase visibility.
• Manage Multiple Review Sites: Centralize reputation management across Google, Facebook, and more.
• Competitor Tracking: Compare your reviews and ratings with local competitors.

Review Management Tools Comparison (2025)

How Review Management Tools Help with Google Business Profile Optimization

Your Google Business Profile (GBP) is often the first impression potential customers have of your business. Whether someone is searching for a “plumber near me” or looking for a local salon, your GBP shows up with your reviews, star rating, hours, and contact info—all within seconds. That’s why using review management tools that integrate directly with Google is one of the smartest investments you can make in local SEO.

Let’s break down how these tools enhance your Google Business Profile performance:

Integration Benefits: Streamlined Management at Scale

The best review management tools offer direct integration with Google’s APIs, allowing seamless communication between your business and your Google Business Profile.

Key integration advantages include:

• Auto-syncing of reviews from your Google listing into your dashboard
• Unified inbox to monitor and respond to reviews across multiple locations or accounts
• Review filtering and sentiment analysis to spot trends and take action

Real-Time Google Review Responses: Speed Builds Trust

Responding quickly to customer feedback—especially negative reviews—can turn unhappy customers into advocates and show potential customers that you care. With review management tools, you can:

• Get real-time alerts when a new Google review is posted
• Respond directly from your dashboard without logging into Google each time
• Use AI-powered templates to speed up the response process while maintaining a personal touch

This responsiveness is more than good service—it’s also a trust signal for search engines. Google has stated that responding to reviews improves your business visibility, and timely replies demonstrate active profile management.

Influence on Google Map Pack Visibility

The Google Map Pack (the top 3 local listings displayed in a search) is a high-converting zone. It captures a majority of local clicks and generates substantial traffic. Your review profile is one of the strongest signals that influence whether your business appears there.

The following is how review management tools contribute to better Map Pack performance:

• Consistent review generation boosts review volume, a core ranking factor
• Monitoring helps reduce review response time, increasing engagement metrics
• Sentiment tracking helps improve customer experience, leading to better ratings
• Multi-location insights help you optimize underperforming GBP listings

Things To Consider While Choosing the Tools for Review Management

Selecting the right review management tool is a strategic business decision that can directly impact your local SEO, customer trust, and revenue growth. With dozens of platforms claiming to help monitor, generate, and respond to reviews, it’s crucial to evaluate your options with a critical eye.

The following are the key factors every business and agency should consider when choosing the best review management software:

1. Platform Compatibility: Focus on Google Reviews First

Since Google dominates over 90% of local search traffic, your review management tool must prioritize Google Business Profile integration. Look for platforms that offer:

• Direct integration with Google APIs
• Ability to respond to Google reviews from within the dashboard
• Real-time alerts for new reviews on your Google listing

Bonus Tip: If your business also gets traffic from platforms like Facebook, Yelp, or TripAdvisor, ensure the tool supports multi-platform monitoring.

2. Automated Review Requests & Customer Feedback Funnels

The best tools don’t just help you manage reviews—they help you get more of them. Features to look for:

• Automated SMS or email review requests
• Customizable request templates
• Intelligent routing (directing happy customers to public review sites, and unhappy ones to internal feedback)

3. Review Monitoring & Real-Time Alerts

Timeliness is everything in online reputation management. You need a system that:

• Monitors reviews in real time
• Sends instant alerts for new positive or negative reviews
• Supports sentiment tagging (positive, neutral, negative)

4. Two-Way Response Capabilities

A good review tool should allow you to:

• Respond to reviews directly within the dashboard
• Use AI-generated suggestions (with human approval)
• Track which reviews have been responded to

5. Analytics & Sentiment Insights

Insight-rich dashboards enable you to identify operational issues, improve service delivery, and make data-driven marketing decisions. Don’t just collect reviews—analyze them. Your tool should offer:

• Aggregated review trends over time
• Keyword cloud or sentiment breakdown
• Location-specific review performance (especially important for multi-location businesses)

6. Multi-Location & Multi-User Support (for Agencies & Franchises)

If you’re an agency or brand managing multiple locations for scalability and centralized control, you need the following:

• Role-based access control
• Grouped review reporting by location or brand
• Location-specific response templates and dashboards

7. White-Label Options (For Agencies)

Agencies offering review management as part of their local SEO packages should consider tools that:

• Offer white-label dashboards and reports
• Allow custom branding (logos, color schemes, email domains)
• Integrate with CRM or client portals

8. Integration With CRM & Marketing Workflows

Review management doesn’t live in a silo. Choose tools that:

• Sync with your CRM, helpdesk, or email marketing platforms
• Allow review data to trigger automated workflows (e.g., NPS follow-ups, testimonial requests)
• Support API access for custom integrations

9. Mobile App Accessibility

In today’s on-the-go environment, you should be able to manage reviews from anywhere. A well-built mobile app should offer:

• Real-time notifications
• In-app review responses
• Dashboard access to key metrics

10. Pricing Transparency & Scalability

Finally, make sure the tool fits your budget and growth plans. Look for:

• Transparent pricing without hidden fees
• Flexible plans based on location count or review volume
• Free trial or demo access to test usability

Also: How Google Reviews Impact Local SEO

Summary

What is review management?

Review management refers to the process of monitoring, collecting, analyzing, and responding to customer reviews across various online platforms

List of the best tools for review management includes:

1. AskNicely
2. BirdEye
3. Reviewflowz
4. GatherUp
5. Brand24
6. Klaviyo
7. Jotform
8. ReviewTrackers
9. Grade.us
10. Podium

How review management tool help with Google Business Profile Optimization

• Integration benefits: streamlined management at scale
• Real-time Google review responses: speed builds trust
• Influence on Google map pack visibility

Things to consider when choosing the tool for review management

1. Platform compatibility: Focus on Google reviews first
2. Automated review requests & customer feedback funnels
3. Review monitoring & real-time alerts
4. Two-way response capabilities
5. Analytics & sentiment insights
6. Multi-location & multi-user support (for agencies & franchises)
7. White-label options (for agencies)
8. Integration with crm & marketing workflows
9. Mobile app accessibility
10. Pricing transparency & scalability